5 interesting seo trends that will dominate in 2020

Here are some of the most prominent trends, which we will be able to see with search engine optimisation in the year 2020. You can take a look at these trends and adapt SEO techniques to the SEO strategy so that you will be able to end up with effective results at the end of the day.

Vincent Doloiras
Senior SEO Specialist

SEO trends are changing at a fast pace. All the website owners should have a clear understanding of these changing SEO trends. Then you will be able to dominate the rankings that you have been able to secure on the search engine results pages. We are at the end of 2019 and it's time for us to think about the SEO trends, which will dominate the industry in 2020.

Here are some of the most prominent trends, which we will be able to see with search engine optimisation in the year 2020. You can take a look at these trends and adapt SEO techniques to the SEO strategy so that you will be able to end up with effective results at the end of the day.

1. Have quality content

This was a dominating SEO trend that we could discover in the year 2019. We can expect the same trend to play a major role in search engine algorithms within the year 2020 as well. Therefore, all the website owners are strongly encouraged to think about investing their time and effort to get their hands on high-quality content and move forward.

You need to make sure that your content is unique and grammatically correct. In addition to that, the content should be engaging. You should never forget to include the keywords within content at the right density. Then you will be able to have great content on your website, which will eventually provide you with great rankings on the search engine results pages.

2. Using videos and infographics to share information

People in today’s world prefer to get hold of information within a short period. In other words, they don’t prefer to go through lengthy texts. You should be mindful of this when you are working hard on SEO campaigns. You need to think about using more videos and visual sources to share information. The videos and infographics can convince facts to the readers in an effective manner as well.

Multiple methods are available for you to use videos and infographics to take your SEO campaigns to the next level. For example, you can think about uploading videos to YouTube. Upon uploading, you need to make sure that all the descriptions are properly optimised. In addition to that, you are encouraged to move forward with hybrid content as well. You can think about embedding videos and many other visual elements in the blog posts. You can also think about asking for video testimonials from your clients and stakeholders. You can optimise them and upload them to YouTube as well.

3. Focus on UX and technical SEO

You should create outstanding user experiences through your website. Your website should be developed in such a manner so that even a non-technical user will be able to get a hold of the functionality that you offer. If you are delivering a better user experience, people will retain on the website, which will reduce the bounce rate and deliver better rankings in search engine results pages. In addition to that, you need to promote technical best practices as well. It helps you understand how users engage and interact with your website, as it considers such factors as page speed, mobile responsiveness, menu/header layout, and URL structure. UX design has a direct and powerful impact on your SEO rankings through the various metrics that search engines used to track user engagement.

4. The increasing popularity of mobile search and voice search

Mobile search was one of the dominating SEO trends that we could discover in the year 2020. Along with that, we can see the increase of popularity in voice search as well. That’s because people have started using smart home devices and personal voice assistants, such as Google Home and Amazon Alexa. On the other hand, the voice assistants that we have in the mobile devices, such as Siri are effective as well. Therefore, people tend to use them than ever before. To get the most out of these search features, you need to make sure that your website and content is properly optimised for mobile search and voice search.

You need to make sure that your website is fully mobile responsive. If the website is not a mobile responsive one, you will be missing out on many great opportunities available out there to grab. In addition to that, you need to make sure that you do proper research on the featured snippets, which can rank the website for queries. You will be able to learn a lot from them. Hence, you should take your time to deep dive and understand the functionalities. 

By optimising the content on your website, you will be able to transform the website to mobile and voice search in an efficient manner. 

5. Focus on Local SEO

Local SEO is about how to optimise your website to rank better for a local audience. If your customers are from the local neighbourhood, you need to pay a lot of attention to local SEO. That’s because you need to make the website visible to people who find businesses that are similar to one of the local search engines. Local SEO helps businesses promote their products and services to local customers. Along with that, you will be able to boost visibility and get people from your local neighbourhood to contribute positively toward your business success.

Conclusion

SEO's moving fast. Make sure you follow the SEO 2020 trends and tips for maximum optimisation of organic and high-traffic channels to your website. Your website should have all the features necessary to comply with the search engine requirements.

Discover out what your customers are searching! Our SEO Services provides a modern SEO strategy designed to assist your customers in 2020.

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