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5 Powerful Benefits of Blogging for Your Small Business

5 Powerful Benefits of Blogging for Your Small Business

With the constant advancements in technology, it is becoming increasingly important for small businesses to develop an emphasised web presence. While having a highly optimised website is an essential component in the development of a comprehensive online marketing and branding strategy, the competitive nature of the global economy demands that businesses go further. One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging.

Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.

According to recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts. Additionally, 82% of businesses admit that blogging is critical to their business.

Here are five powerful benefits of blogging for your small business:

1. Exceptional Boost to Search Engine Optimisation

All of the major search engines are enamored for fresh, relevant content and blogging is one of the most straightforward and inexpensive methods for offering this content. When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the others with fresh content to index. This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers.

2. Develop and Strengthen Relationships with Existing and New Customers

Customer engagement is an immensely important element of online marketing and branding, and blogging provides the opportunity for you to connect with your existing and potential customers. Blogging is a good way to build trust with your target audience through high quality content that they find relevant. With an active comment section, you will also be able to follow the visitors' responses to your posts, and you will be able to respond directly to their comments, which is huge in building trust and relationships.

3. Establish Your Business as an Industry Leader

It does not matter how small your business is, blogging is a good way for your business to build trust and establish clout in your industry by providing content that will be viewed as valuable, expert information. In time, posting blogs that are helpful and informative on a regular basis can make you the "go to" resource in your particular niche within the industry, subsequently increasing leads and conversion rates.

4. Connect People to Your Brand

Brand awareness is an immensely important element of marketing and blog posting will allow you to show your followers a personal side of your business that existing and perspective customers will not readily recognise with outbound marketing mechanisms and techniques. Blogging will give others a lucid sense of the corporate standards, business character, vision and the personality of your company.

5. Create Opportunities for Sharing

One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog, creating the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing.

If you are interested in increasing your online exposure, while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy. When it comes to small businesses, blogging is virtually a must. If you don't have the time, resources, or expertise to write blog content you can outsource the posts to a digital marketing agency like CBO who can craft unique, relevant and engaging content for your blog site.

 

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Author

Shane McGeorge
Shane McGeorge
Managing Director

I focus on offering clients, quite literally, a complete online business solution. I enjoy helping our clients grow by building their business through executing a variety of different digital marketing campaigns.  



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