Franchise SEO: Best Local SEO Practices For Multiple Locations

Local SEO is a location-based search engine optimization technique that helps you to attract consumers. Setting up multiple locations SEO is a time-consuming activity but it will help your business in the long run. Now, Let’s discuss the multiple location SEO in detail.

Vincent Doloiras
Senior SEO Specialist

What is local SEO?

Local SEO refers to the practice of optimising the online presence to draw more businesses from relevant local searches. It allows businesses to market their products and services to local customers. Local SEO uses SEO strategies to highlight the website in local searches. 

How to do multi-location SEO?

It is important to know the steps of the local SEO strategy. Here is how to ensure that people find the right information about your business, no matter where they're located.

Create a site structure for multi-location

One of the most forgotten components is that multi-location sites need to have a unique SEO site structure. Bad site structure would result in poor search ranking. A multi-location business will maximise SEO and rank well in Google search by fixing the site structure and using local SEO.

Create pages for each location

Developing separate location pages on the website these location pages can be set up as a subdomain. These are the landing pages for each of your locations. These are meant to be more applicable to each local area and to provide more information. 

Optimise content for each location

Create unique content for each location, On each of these location pages, be sure to optimise the content, title tags, meta description, H1 tags, and image alt tags with local keyword target. If necessary, have appropriately formatted structured data so that the relevant data of your business appears correctly in the search results.

here are the few tips for unique content on each location

  1. specific descriptions of your services at each location
  2. about Us pages for office staff
  3. links to relevant articles
  4. photos or videos
  5. write out driving directions
  6. add photos on each location
  7. customer reviews for each location

Claim your google my business listings per locations

What is google my business listings?

Google My Business is a free tool provided by Google to business owners to manage how their information is displayed in the search box. You can track your position on Google Maps, the Knowledge Graph, and online reviews with Google My Business is a powerful tool that can maximise your sales and provide valuable insights into your customers.

The main factors for optimising the listings are: 

  1. Be sure your business name is the website Url
  2. Add short descriptions about your business
  3. Check the business name, address phone number and other information are correct
  4. Add photos of your business, staffs, and services
  5. Choose the correct category for your business
  6. Business operating hours
  7. Manage & respond to the customer review

Google My Business listings for multi-location best practice

  1. Use one account for all locations
  2. Create a google business listing each location
  3. Use bulk location management
  4. Monitor your listings because business information can change without permission
  5. Enter complete and accurate business details
  6. Be consistent with your (NAP) on each location
  7. Add relevant photos and  per location

Google My Business Listings

Build local citations 

According to Moz local citations are any online mentions of the name, address and phone number for local business. Citations in SEO are a key factor to improve your local search rankings. Citations allow search engines like Google and Bing to make sure the business exists.

A complete local citation must include the company name, address and phone number referred to as the "NAP". A local citation is a vital factor of local SEO optimisation, regardless of whether they provide a direct connection to a business. The advantages of citation go a long way further than getting backlinks.

step guide to local SEO citation building for multiple locations

  1. create company information google sheet template
  2. set up chrome auto-fill form
  3. review outdated information and delete any redundant listings.
  4. claim existing listing
  5. verify nap consistency
  6. follow the rules of each citation site
  7. use google sheets to keep track of the citations.

Set up local business schema

What is schema markup?

Schema markup is a type of micro-data. When implemented to the website, the schema markup generates a rich snippet that appears in the search engine results. For recent years, the schema has become a standard optimisation technique among SEO professionals to secure the rich snippets in the search engine results.

What is local business schema for local businesses?

Local Business Schema is a form of structured data markup code that you might add to your website to make it simple for search engines to determine what type of organization you are and what you are doing. Setting up the local schema markup script on your website and help clients discover more clear and detailed search engine results. Examples of a local business include restaurants, a particular shop branch, a branch of a bank, a medical practice, a club, a bowling alley, etc.

Local Business Schema Example


Local SEO is used to boost the exposure of your business on location-based searches. It's necessary to put together a comprehensive approach to ensure that you do what you can to get in front of local customers as they look for products and services in your field. CBO offers a full range of local SEO services that will help you drive more visits to your website. We've helped some of Australia's leading brands scale their SEO solutions with effective strategies that deliver.

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