Internet spend should match showroom investment

The vehicle-buying landscape has changed so much that dealers need to consider spending as much on their internet presence as they do on their showrooms, according to an analysis of digital marketing by Google.
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Using the Google AdWords Keyword Research Tool for Content Ideation

The hardest part of working on a blog or a content marketing asset is getting ideas. Sometimes, even the best ideas won’t even help your page rank especially if no one is particularly interested in your topic.
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What is Thin Content and How to Avoid It

Google is a modern day Library of Alexandria. Over 67% of people globally go directly to Google in order to find answers. As digital marketers, the level of service we provide is contingent on how well we understand Google's mysterious algorithm. We apply industry best practice, by focusing on our customers and applying the correct technical setup, in order to help our clients rank for the long term
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Why Your Company Needs Content Marketing

Content Marketing doesn't get lost in the sea of traditional marketing as it provides useful and relevant information as the attraction model.
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