Using Social Media to Drive Traffic to Landing Pages

Read any article about digital marketing and you're sure to be told about the importance of your social media strategy. In fact, statistics show a much higher conversion rate for SEO and social media leads than from outbound sales efforts (14.6 percent vs. only 1.7 percent). But how do you turn the time and effort you spend attracting Twitter followers, Facebook post engagement, and posting on LinkedIn to actual webpage traffic?
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