5 Powerful Benefits of Blogging for Your Small Business

With the constant advancements in technology, it is becoming increasingly important for small businesses to develop an emphasised web presence. While having a highly optimised website is an essential component in the development of a comprehensive online marketing and branding strategy, the competitive nature of the global economy demands that businesses go further. One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging.
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5 Advantages of Hiring a Digital Marketing Agency

For many businesses, outsourcing has become an important part of digital marketing and it continues to grow in popularity as a way to improve upon activities that are not core to the business.
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Social Media for Car Dealers

Social media marketing is something many car dealerships both big and small tend to shy away from. Often, they leave the social media efforts to the brands they offer (Holden, Ford, Honda etc) and under utilise their social channels.
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Two Digital Trends You need to Know

The commercial social media landscape changes rapidly, but the overarching trend is towards greater personalisation of marketing messages. The goal is to offer compelling content that can be tailored to individual users. The latest technologies allow a customised interface, where each potential customer receives a unique mix of content based on her preferences history. Marketers access user profile data, past history, and implicit and explicit user preferences. This is far more effective than blasting the same message to 100,000 followers, the old school social media approach. Customers benefit because they receive content that is personalised and meaningful to them, and marketers benefit from increased response and conversion rates. So which new platforms are most popular and where should your business be focusing? In this article we look at Periscope and Snapchat and how their features can be leveraged to promote your business.
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CBO blog

Welcome to our Blog, we like to share advice, tips and guidelines on all things related to Digital Marketing, Analytics and Web Technologies.

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