Zapier's built-in Tools

There are over 20 Zapier native apps that are not as well known. The in-built zaps are necessary for enabling, enhancing and optimising various automation that would save you a significant amount of time and effort.

William Yap
Snr. Digital Marketing Manager

Zapier is commonly known as the integrator between apps, playing the middleware between programs that do not have in-built compatible integrations that would have otherwise allowed the programs to interact with each other without a third-party connector. As an example, below is a snippet of popular Mailchimp Zaps that connects Mailchimp to other programs via Zapier. 


Less well known are zaps that are created by Zapier. The in-built zaps enable, enhance and optimise various automation that would save you a significant amount of time and effort. There are over 20 Zapier apps to choose from but here’s our top 5 most frequently used Zapier Zaps:


WEBHOOKS

To put it simply a webhook is an API concept that allows data (or payload) to be retrieved from a website or app and transferred to other apps in real-time. Webhooks make the transfer of information very efficient as the whole process is automated. As soon as the payload is available, Zapier pulls it through, arranged the data in a manner acceptable (requires initial setup) for the receiver to seamlessly recognise and compute.


This premium app is highly useful for sophisticated automation, one of which was the CBO automation demo. When an enquirer submitted a form on our website, we use Webhooks to pinpoint the enquirer’s physical address on Google Map along with the details of 3 top restaurants within the proximity of the address. You don’t believe it, give it a go yourself.



EMAIL PARSER

Are you having to consistently copy and paste parts of text off an email to a CRM or eCommerce system? Email parser can extract any data from emails you send to a custom “@robot.zapier.com” address. 


It’s quite simple to set up too! Start off with sending an email to the custom address to create a base template for the parsing. Once the email arrived in the Zapier’s inbox, you will need to highlight data that you want to extract off the email. It could be any value that follows the sentence “Full name:”.



FORMATTER

This zap could easily be the favourite zap in our Digital Marketing team. The reality is that we are commonly challenged with connecting apps that do not share a common programming language. Every vendor has their proprietary method of formatting data which could be incompatible with other programs. 


The simplest example would be the date format. When you pull a date from Hubspot CRM, the data value is in the Unix timestamp format. A project management tool such as Jira Software Cloud only stores date in the YYYY/MM/DD format. So we can use Formatter by Zapier to transpose the Unix timestamp into a date format that is more commonly accepted. The zap can transpose “1590733217” into “05/29/2020 @ 6:20am (UTC)” or any other date format suitable for your app.


There are so much more the Formatter can do. It can manipulate a string of text, perform mathematical calculations, add/subtract time and even do a look-up on a list. It’s definitely a “Swiss-army knife” kind of zap we use in many of the integrations we’ve created.


LEAD SCORE

If you are a marketer like us, you would fall in love with Lead Score by Zapier. It’s a tool to score and obtain information about your leads. Using Lead Score, you could find person and company information using their work email address.


There are many obvious benefits to using this zap. Worth mentioning here are CRM data enrichment and personalisation. Imagine this: based on an email address, you are able to locate a user’s head office geographical location using the Lead Score Zap. Then, using Weather by Zapier, you are able to tell the weather condition on that particular location. With the two zaps put together, you could trigger a personalised email corresponding to the weather status where the user is located. 




SCHEDULE

This native Zapier app allows you to schedule recurring tasks during any time of the day, any day of the week and month. There are many use cases for with this zap. As an example, you want to send through a row of data from Google Sheet to a Slack channel every day during the weekday at exactly 01:00 pm. Simply select the recurring time, set a zap to look up the row in Google Sheet and add Slack zap at the end to set the destination channel. 


The great thing about this is that you don’t even need a developer or know how to code to make the recurring happens. It should take no more than 15 minutes to create a simple flow like below and you could end up saving yourself hours on end doing the menial task repeatedly day in and day out.



ZAPIER AGENCY

CBO is a member of the Zapier’s Expert program and is fully accredited with the Zapier Certified Expert status. If you are looking for assistance in integrating apps within your business then feel free to contact us and we would be happy to assist you.




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