Dollar Curtains + Blinds

Dollar Curtains + Blinds has been trusted for more than 50 years for crafted quality window furniture at a great price. With more than 35 locations across Australia, their emphasis on serving local area needs is strengthened by offering one-to - one consultations to consumers as Australia's largest window covering network.

Our Work

We designed and built a new website for Dollar Curtains + Blinds to showcase their range of products. The site was built with form and functionality in mind, creating a beautiful site that includes custom contact forms and workflows to route enquiries to the right franchise location for handling.

WHat we did

Search Engine Marketing

Email Marketing

Search Engine Optimisation

Website Design & Development

Digital Strategy Development

Graphic Design

the results speak for themselves

27%

Increase in Website
Visitation

57%

Increase in Leads

48%

Increase in organic
search visibility

33%

Reduction in Cost
Per Acquisition

45%

Increase in Business
Growth

An increased digital footprint and consideration of the LCA stores across Australia.

how we did it

CBO created a tailored marketing plan that incorporated a website redesign with marketing automation that focussed on user experience, engagement and segmentation. This led to a more robust and integrated marketing strategy to improve on user acquisition and growth, specifically focusing on Paid Search, SEO, Email and Social advertising.
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A combination of behavioural targeting was used in conjunction with creative testing to assess user engagement and market uplift. Through this, CBO identified the types of messaging that resonated with audiences the most, driving an increase in online bookings and leads generated.
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From here CBO was able to create a tiered strategy that nurtured each stage of the customer lifecycle, integrating remarketing with audience segmentation and user tracking.
CBO then refined the strategy even further by creating marketing campaigns; targeting specific geographic locations and demographics with personalised and optimised social and search advertising.