GSA is a multi-award winning Insurance Broker challenging the status quo of how insurance is managed in Australia. To GSA, being an Insurance Broker is more than just placing a policy. It's about understanding their clients at a deep level and always looking for opportunities to add value.
We crafted an exclusive one-off website for GSA to reflect their modern and unique way of approaching insurance. The elegant and stunning website design allows user to navigate through a fun and highly interactive sphere while still retaining a side menu for frequent users. The website includes a large range of helpful tools like paying for your insurance policy online, up to date weather warnings and claiming a policy. Additional features include customer testimonials, staff profiles, an interactive blog and the company history which is presented on a stunning timeline.
Website Design & Development
Digital Strategy Development
Search Engine Marketing
Search Engine Optimisation
Display and Remarketing
Increase in Website
Increase in Leads
Increase in organic
Reduction in Cost
Increase in Business
An increased digital footprint and consideration of the LCA stores across Australia.
CBO created a tailored marketing plan that incorporated a website redesign with marketing automation that focussed on user experience, engagement and segmentation. This led to a more robust and integrated marketing strategy to improve on user acquisition and growth, specifically focusing on Paid Search, SEO, Email and Social advertising.
A combination of behavioural targeting was used in conjunction with creative testing to assess user engagement and market uplift. Through this, CBO identified the types of messaging that resonated with audiences the most, driving an increase in online bookings and leads generated.
From here CBO was able to create a tiered strategy that nurtured each stage of the customer lifecycle, integrating remarketing with audience segmentation and user tracking.
CBO then refined the strategy even further by creating marketing campaigns; targeting specific geographic locations and demographics with personalised and optimised social and search advertising.
GSA Insurance Brokers have been working with CBO since 2012 and completed numerous online projects. We commend them on their expertise and innovation in delivering truly unique online experiences. Our website was a major build for GSA. The project was handled on time and has already delivered wonderful results for our business. From the outset they worked very hard to understand our message and what we were trying to achieve. Throughout the process they showed great communication and were flexible in moulding the project to our needs. They showed great technical know-how in delivering tools that made our website truly productive to our business. The result was a website that projects our brand effectively and extraordinarily to our network. Shane, Dale and his team are masters of their trade and we would not hesitate to recommend them to other businesses looking to stand out in the crowd with innovative and well thought out online customer experiences.
Marketing and Communications Executive