Laser Clinics is the market leader in laser hair removal, skin treatments and cosmetic injections in Australia. They have over 100 clinics servicing over 900,000 customers and continuing to grow.
In 2016, CBO was selected to develop a fully integrated digital marketing strategy that would support and nurture their business goals and growth plans. Their business objective was simple; to cement their position as a market leader in a rapidly growing and competitive industry, whilst also nurturing New & Existing customers through their sales pipeline. From the time CBO was selected to be their marketing and strategy partner, LCA had successfully grown their franchise business by 45% from 65 locations to 100 locations across Australia. CBO was able to continuously scale Laser Clinics Australia’s brand awareness, engagement and online bookings, year on year, whilst still adhering to the same marketing budget since their partnership began.
Website Design & Development
Search Engine Marketing
Search Engine Optimisation
Display and Remarketing
Increase in Website
Increase in Leads
Increase in organic
Reduction in Cost
Increase in Business
An increased digital footprint and consideration of the LCA stores across Australia.
CBO created a tailored marketing plan that incorporated a website redesign with marketing automation that focussed on user experience, engagement and segmentation. This led to a more robust and integrated marketing strategy to improve on user acquisition and growth, specifically focusing on Paid Search, SEO, Email and Social advertising.
A combination of behavioural targeting was used in conjunction with creative testing to assess user engagement and market uplift. Through this, CBO identified the types of messaging that resonated with audiences the most, driving an increase in online bookings and leads generated.
From here CBO was able to create a tiered strategy that nurtured each stage of the customer lifecycle, integrating remarketing with audience segmentation and user tracking.
CBO then refined the strategy even further by creating marketing campaigns; targeting specific geographic locations and demographics with personalised and optimised social and search advertising.
delivering tailored made performance driven digital marketing strategies.
use real data intelligence to deliver a seamless customer experience that integrates with multiple marketing channels.
deliver paid ads to your audience by bidding on keywords in search results to drive quality traffic. never miss an opportunity again.
partner with leading SEO experts to build credibility with search engines & scale your organic traffic consistently.
engage with your audience and build brand consideration through Facebook, Instagram, LinkedIn & Twitter.
destroy competitors & deliver explosive sales with an omni-channel strategy that adapts over time.
give the people what they want. target your ideal customers online to drive sales & revenue with an e-commerce strategy.
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