Laser Clinics Australia

Laser Clinics is the market leader in laser hair removal, skin treatments and cosmetic injections in Australia. They have over 100 clinics servicing over 900,000 customers and continuing to grow.

Our Work

In 2016, CBO was selected to develop a fully integrated digital marketing strategy that would support and nurture their business goals and growth plans. Their business objective was simple; to cement their position as a market leader in a rapidly growing and competitive industry, whilst also nurturing New & Existing customers through their sales pipeline. From the time CBO was selected to be their marketing and strategy partner, LCA had successfully grown their franchise business by 45% from 65 locations to 100 locations across Australia. CBO was able to continuously scale Laser Clinics Australia’s brand awareness, engagement and online bookings, year on year, whilst still adhering to the same marketing budget since their partnership began.

WHat we did

Email Marketing

Social Media

Website Design & Development

Graphic Design

Search Engine Marketing

Search Engine Optimisation

Display and Remarketing

Conversion Optimisation

Video Production

the results speak for themselves

27%

Increase in Website
Visitation

57%

Increase in Leads

48%

Increase in organic
search visibility

33%

Reduction in Cost
Per Acquisition

45%

Increase in Business
Growth

An increased digital footprint and consideration of the LCA stores across Australia.

how we did it

CBO created a tailored marketing plan that incorporated a website redesign with marketing automation that focussed on user experience, engagement and segmentation. This led to a more robust and integrated marketing strategy to improve on user acquisition and growth, specifically focusing on Paid Search, SEO, Email and Social advertising.

A combination of behavioural targeting was used in conjunction with creative testing to assess user engagement and market uplift. Through this, CBO identified the types of messaging that resonated with audiences the most, driving an increase in online bookings and leads generated.

From here CBO was able to create a tiered strategy that nurtured each stage of the customer lifecycle, integrating remarketing with audience segmentation and user tracking.
CBO then refined the strategy even further by creating marketing campaigns; targeting specific geographic locations and demographics with personalised and optimised social and search advertising.

No items found.
We are a team of team players

let’s see how we can help you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.