Laser Clinics is the market leader in laser hair removal, skin treatments and cosmetic injections in Australia. With over 100+ clinics servicing over 900,000 customers each year, their franchise marketing model is one that set benchmarks for the beauty industry in Australia overall.
In 2016, CBO was selected to develop a fully integrated digital marketing strategy that would support and nurture their business goals and growth plans. Their business aim was simple; to improve their position as a market leader in a fast-growing and competitive industry while simultaneously attracting new and existing consumers through their sales funnel. From the time CBO was chosen as its marketing and strategy partner, LCA had successfully expanded its franchise business by more than 45%, growing from 65 locations to over 100 locations across Australia. CBO was able to continuously scale Laser Clinics Australia’s brand awareness, engagement and online bookings, year on year, whilst still adhering to the same marketing budget since their partnership began.
Website Design & Development
Search Engine Marketing
Search Engine Optimisation
Display and Remarketing
Increase in Website
Increase in Leads
Increase in organic
Reduction in Cost
Increase in Business
An increased digital footprint and consideration of the LCA stores across Australia.
CBO created a tailored marketing plan that incorporated a website redesign with marketing automation that focussed on user experience, engagement and segmentation. This led to a more robust and integrated marketing strategy to improve on user acquisition and growth, specifically focusing on Paid Search, SEO, Email and Social advertising.
A combination of behavioural targeting was used in conjunction with creative testing to assess user engagement and market uplift. Through this, CBO identified the types of messaging that resonated with audiences the most, driving an increase in online bookings and leads generated.
From here CBO was able to create a tiered strategy that nurtured each stage of the customer lifecycle, integrating remarketing with audience segmentation and user tracking.
CBO then refined the strategy even further by creating marketing campaigns; targeting specific geographic locations and demographics with personalised and optimised social and search advertising.