Laser Clinics is the market leader in laser hair removal, skin treatments and cosmetic injections in Australia. With over 100+ clinics servicing over 900,000 customers each year, their franchise marketing model is one that set benchmarks for the beauty industry in Australia overall.
In 2016, CBO was selected to develop a fully integrated digital marketing strategy that would support and nurture their business goals and growth plans. Their business aim was simple; to improve their position as a market leader in a fast-growing and competitive industry while simultaneously attracting new and existing consumers through their sales funnel. From the time CBO was chosen as its marketing and strategy partner, LCA had successfully expanded its franchise business by more than 45%, growing from 65 locations to over 100 locations across Australia. CBO was able to continuously scale Laser Clinics Australia’s brand awareness, engagement and online bookings, year on year, whilst still adhering to the same marketing budget since their partnership began.
Email Marketing
Social Media
Website Design & Development
Graphic Design
Search Engine Marketing
Search Engine Optimisation
Display and Remarketing
Marketing Automation
Video Production
Increase in Website
Visitation
Increase in Leads
Increase in organic
search visibility
Reduction in Cost
Per Acquisition
Increase in Business
Growth
An increased digital footprint and consideration of the LCA stores across Australia.
CBO created a tailored marketing plan that incorporated a website redesign with marketing automation that focussed on user experience, engagement and segmentation. This led to a more robust and integrated marketing strategy to improve on user acquisition and growth, specifically focusing on Paid Search, SEO, Email and Social advertising.
A combination of behavioural targeting was used in conjunction with creative testing to assess user engagement and market uplift. Through this, CBO identified the types of messaging that resonated with audiences the most, driving an increase in online bookings and leads generated.
From here CBO was able to create a tiered strategy that nurtured each stage of the customer lifecycle, integrating remarketing with audience segmentation and user tracking.
CBO then refined the strategy even further by creating marketing campaigns; targeting specific geographic locations and demographics with personalised and optimised social and search advertising.
we deliver adaptive & data driven digital marketing strategies that amplify your business objectives.
our approach to automation and analysis makes us the most progressive digital marketing agency in Australia
Use real data intelligence to deliver a seamless customer experience that integrates with multiple marketing channels.
Deliver paid ads to your audience by bidding on keywords in search results to drive quality traffic and never miss an opportunity again.
Partner with leading SEO experts to build credibility with search engines & scale your organic traffic consistently.
Engage with your audience and build brand consideration through Facebook, Instagram, LinkedIn & Twitter.
Destroy competitors & deliver explosive sales with an omni-channel strategy that adapts over time.
Give people what they want by targeting your ideal customers online to drive sales & revenue with an e-commerce strategy.
You want to rise above the surface of a saturated market place with drop-dead gorgeous form and function.
You’ve got lofty goals and are ready to change the world. We’re listening.
So long, ten-dollar themes. Nice knowing you buggy plugins. When your website offers a slick, unique experience, you can expect the perceptions of your product and services from your customers to elevate accordingly.
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