The Steadfast Group is the largest general insurance broker network and group of underwriting agencies in Australasia, with growing operations in Asia and Europe.
While our software engineering team was working hard to create an integrated LMS within the Steadfast Digital Platform that implemented a seamless Single Sign On (SSO) login, our design team created a unique, interactive idea.
The finished result is not only a highly customised and captivating learning experience, the Steadfast Campus boasts the technology to match.
Website Design & Development
Graphic Design
Increase in Website
Visitation
Increase in Leads
Increase in organic
search visibility
Reduction in Cost
Per Acquisition
Increase in Business
Growth
An increased digital footprint and consideration of the LCA stores across Australia.
CBO created a tailored marketing plan that incorporated a website redesign with marketing automation that focussed on user experience, engagement and segmentation. This led to a more robust and integrated marketing strategy to improve on user acquisition and growth, specifically focusing on Paid Search, SEO, Email and Social advertising.
A combination of behavioural targeting was used in conjunction with creative testing to assess user engagement and market uplift. Through this, CBO identified the types of messaging that resonated with audiences the most, driving an increase in online bookings and leads generated.
From here CBO was able to create a tiered strategy that nurtured each stage of the customer lifecycle, integrating remarketing with audience segmentation and user tracking.
CBO then refined the strategy even further by creating marketing campaigns; targeting specific geographic locations and demographics with personalised and optimised social and search advertising.
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