The #1 Dealership in NSW, Australia
We have worked with Sydney Volkswagen on a full range of digital and technical services. We've built a user friendly brand-guideline compliant website, ran social campaigns, search engine marketing (SEM), built custom software applications for greeting customer and helped with the production of video profiles for their employees. Our marketing agency experts have run adaptive marketing campaigns that nurture lead generation, driving quality traffic that adapts with user trends over time.
Search Engine Marketing
Marketing Automation
Email Marketing
Search Engine Optimisation
Video Production
Social Media
Website Design & Development
Digital Strategy Development
Web & Mobile Applications
Increase in Website
Visitation
Increase in Leads
Increase in organic
search visibility
Reduction in Cost
Per Acquisition
Increase in Business
Growth
An increased digital footprint and consideration of the LCA stores across Australia.
CBO created a tailored marketing plan that incorporated a website redesign with marketing automation that focussed on user experience, engagement and segmentation. This led to a more robust and integrated marketing strategy to improve on user acquisition and growth, specifically focusing on Paid Search, SEO, Email and Social advertising.
A combination of behavioural targeting was used in conjunction with creative testing to assess user engagement and market uplift. Through this, CBO identified the types of messaging that resonated with audiences the most, driving an increase in online bookings and leads generated.
From here CBO was able to create a tiered strategy that nurtured each stage of the customer lifecycle, integrating remarketing with audience segmentation and user tracking.
CBO then refined the strategy even further by creating marketing campaigns; targeting specific geographic locations and demographics with personalised and optimised social and search advertising.
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