Todd Devine Homes is a pioneer in the design and construction of high-quality transportable homes, granny flats (dependent person units), relocatable park homes and visitor accommodation, since 2002 offering innovative living solutions for families and individuals across Victoria.
The scope for this project was to create an all new web experience for the Todd Devine Homes customers. We started with a fresh, clean and modern design that is fully responsive and displays perfectly on all devices.
Added to this foundation was a large selection of high quality images, as well as an informative and user-friendly blog/news page.
Todd Devine Homes designs and builds beautiful houses and our aim was to showcase this via a stylish and sophisticated website.
Search Engine Marketing
Email Marketing
Display and Remarketing
Search Engine Optimisation
Website Design & Development
Digital Strategy Development
Graphic Design
Increase in Website
Visitation
Increase in Leads
Increase in organic
search visibility
Reduction in Cost
Per Acquisition
Increase in Business
Growth
An increased digital footprint and consideration of the LCA stores across Australia.
CBO created a tailored marketing plan that incorporated a website redesign with marketing automation that focussed on user experience, engagement and segmentation. This led to a more robust and integrated marketing strategy to improve on user acquisition and growth, specifically focusing on Paid Search, SEO, Email and Social advertising.
A combination of behavioural targeting was used in conjunction with creative testing to assess user engagement and market uplift. Through this, CBO identified the types of messaging that resonated with audiences the most, driving an increase in online bookings and leads generated.
From here CBO was able to create a tiered strategy that nurtured each stage of the customer lifecycle, integrating remarketing with audience segmentation and user tracking.
CBO then refined the strategy even further by creating marketing campaigns; targeting specific geographic locations and demographics with personalised and optimised social and search advertising.
The team at CBO have been fantastic to deal with and continue to be a great support ongoing. They have made the whole website re-design process pain-free. CBO have been a breath of fresh air, showing from the very beginning their willingness and determination to work with our company closely to produce a fresh, friendly & easy to use website that our customers will love! We would highly recommend CBO to any business looking for a genuine company who will work with you every step of the way.
Lisa Fitzgerald
Sales & Marketing Manager
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