Waverley Volkswagen is the #1 VW dealership in Australia for new, used and commercial vehicles.
We have worked with Waverley Volkswagen on a full range of digital and technical services. We built completely new website fully compliant with Volkswagen's brand guidelines whilst also developing custom applications to welcome users and aid Volkswagen employees.
Search Engine Marketing
Search Engine Optimisation
Website Design & Development
Digital Strategy Development
Web & Mobile Applications
Increase in Website
Increase in Leads
Increase in organic
Reduction in Cost
Increase in Business
An increased digital footprint and consideration of the LCA stores across Australia.
CBO created a tailored marketing plan that incorporated a website redesign with marketing automation that focussed on user experience, engagement and segmentation. This led to a more robust and integrated marketing strategy to improve on user acquisition and growth, specifically focusing on Paid Search, SEO, Email and Social advertising.
A combination of behavioural targeting was used in conjunction with creative testing to assess user engagement and market uplift. Through this, CBO identified the types of messaging that resonated with audiences the most, driving an increase in online bookings and leads generated.
From here CBO was able to create a tiered strategy that nurtured each stage of the customer lifecycle, integrating remarketing with audience segmentation and user tracking.
CBO then refined the strategy even further by creating marketing campaigns; targeting specific geographic locations and demographics with personalised and optimised social and search advertising.
The team at CBO were fantastic. They helped me with the script, the positions to shoot the video and helped the staff overcome their nerves while being in front of the camera. We were so happy we used them with our sister dealership at Holden. Thanks again!