It is important to remind your customers of your latest offering and services, without tipping the balance and being put into customers SPAM folder. We work with you to create a solid email marketing plan and design. Utilising our proven platform we are able to highly target customers in order to achieve great results. Over time the analytics you gain from using our platform will gain you a valuable insight to your customers behaviour and how best to serve them.
This is a form of direct marketing through the use of email in order to communicate your message to specific audiences who have previously “opted-in” from your website landing page at some stage in the past.
By emailing these offers to a targeted audience you’ll be increasing their likelihood of purchasing from you, and over time, build loyalty, trust, and brand awareness which is good for your business growth in the long term.
Many online companies have a scattered approach to their email campaigns. Going through the effort of building lists of customers who subscribe to your offers – and then sending emails to them with no plan – is a losing strategy.
Are your customers converting or are they sending your emails to the spam folder? Do you understand how to format and write emails that not only look good but sound even better? Even if you are getting responses, do you know how to measure the effectiveness of your email campaign in order to keep using what works and remove what doesn’t?
A problem that many businesses may experience, even though they have some kind of experience using mailing lists – perhaps collected with services such as Mailchimp or Constant Contact– is having the right message go to the wrong people. This can arise when you don’t know how and when to email the leads you’ve gathered on your customer list.
Even if you already have segmented lists consisting of customers (with varying demographics, needs, wants, and desires) whom you’re emailing, they will fail to absorb your message if it isn’t personalised to them and sent at the right time.
CBO will help you design a plan that will not only increase your click through rate, but also increase your customer conversion rate. We’ll get to know your business on a deeper level, in order to craft a unique email marketing plan perfectly suited to your target audience.
With CBO, you’ll get to use our state-of-the-art platform (which works on multiple browser types and devices) that will keep you updated with all the necessary data points, which we’ll analyse in detail and adjust subsequent campaigns to increase sales. Our platform ensures that your audience can be sent well-timed emails crafted personally for them. We’ll be your personal ‘campaign monitor’.
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