When it comes to digital marketing, our brains are hard-wired to ignore irrelevant content. Break through the static and establish a personalised one-on-one conversation with your customers by tailoring their experience and creating a strong brand sentiment. We create unique automation strategies that fit in with your business operations and integrated systems, feeding marketing channels with the relevant user data to build adaptive marketing solutions. The best part is that the user journey and workflow are automated, providing you with a clear picture of what your audience is doing and how they engage with your brand.
Some of the marketing automation plans we have established for clients include;
Build customised marketing automation plans inclusive of client CMS/ CRM software and 3rd party applications. (Zapier, PipeDrive, Salesforce, etc)
Identifying customer booking requests and aligning marketing communications with appointment reminders, sales, and cross-sell opportunities. (EDM’s & channel re-marketing)
Segment audience marketing activities based on specific demographic or user personas for future campaign activities.
Map user engagement and touch-points to sale.
At CBO, we believe in the power of marketing automation and the insights that it can provide. We’ll help create a marketing automation strategy that integrates with your business operations and feeds into a unified marketing plan.
Email is still alive and well in 2019, however the way we use email has adapted to being built on a relationship of trust. Gone are the days when users would open any email they received, as the importance of relevance has adapted to peak user interests and intent. Enter marketing automation; a workflow solution that empowers your email communication and listens to your customers needs in real-time.
We work with clients in establishing audience segmentation and creating an automated workflow that nurtures the user journey through relevant content and timings. If you’re still running a one-size fits all email marketing solution then you’re likely irritating customers and losing brand consideration in the short-mid term sales cycle. Want to learn more about how we can help scale your email marketing automation plans? Contact one of our experts today.
The best email and marketing automation strategy integrates with your more than just your marketing plans. Our marketing experts take the time to invest in your business operations and system integrations, understanding every touch-point to then help establish a marketing automation plan. From there we come to the table with a detailed marketing blueprint that outlines the full capabilities and insights of a scalable solution with automation at the fore-front.
Enjoy the benefits of working with a dedicated marketing performance manager who is hands-on with every part of your core marketing services, supported by industry-leading channel specialists to help your business grow.
how much does marketing automation cost?
Marketing automation in itself is a cost-saving exercise to maximise output and decrease labour costs. At CBO we seek to understand your goals and business objectives first to find the most effective and efficient solution tailored to your budget. From there the rest is dependent on several factors including workflow structure and setup, audience segmentation and system integrations/ capabilities.
It can be complex depending on the size of your business and the systems you integrate with, however our experts are happy to speak to you should you have any questions or are looking for some indication of cost. Contact us today to learn more.
what is possible with marketing automation?
The opportunities are endless with automation and is only restricted by your creativity. At CBO we utilise marketing automation to better understand user engagement and segment user data to create better cross-channel marketing campaigns that focus on relevance. This process typically results in increased engagement, acquisition and sales overall.
Create an audience segment of database users that opened your email yesterday but didn’t convert, and then show then a high incentive based ad on Facebook to close the deal. Follow up on engaged users by sending automated SMS messages 5hrs after they visit a specific promo on your website. Speak to one of our experts to brainstorm some ideas of how we can help your brand automate your marketing solutions.
do I need an e-mail marketing automation agency?
Email marketing can be a tedious task, especially when you haven’t created audience segments or email marketing templates. Working with an agency will allow you to better utilise your time by planning for the future as well as sharing detailed EDM performance reports. Trust the experts who use this day in and day out. As a marketing manager, or small business owner, your time is better spent elsewhere on more pressing matters.
can you integrate marketing automation with my current CRM?
Yes! Most marketing automation software is open and allows you to integrate with CRM customer records, triggers, actions and conditions. The benefit of this is that as a manager or business owner you have control on how you're marketing automation process works.
Have a new lead that needs to be followed up? Create an automated script that alerts your team members through Slack or via Email or creates a task in your project management system. Moved a lead through the sales pipeline? Automatically send emails to customers that focus on relevance and customer experience. If you can dream it, you can do it.
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use real data intelligence to deliver a seamless customer experience that integrates with multiple marketing channels.
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