Search engine Marketing

Boost your brand and scale your sales & ROI. Instantly generate high quality traffic and leads by harnessing the power of search engines like Google, Yahoo, Bing to maximise user returns.

Did you know that 75% of all users would rather click on a search ad if it was more relevant to their needs? When it comes to your brand you want to appeal to users and be located in the top of search results. It’s that simple. Put your company in front of people who are actively searching for products or services that you offer and relevant traffic to your business.

Our SEM services help a range of clients increase acquisitions from paid search by leveraging proven campaign management and optimisation strategies. Want to learn more about our approach and how we can help grow your business? Claim your free paid search audit (worth $1,500) and unlock the true potential of your Google Ads campaigns.

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While SEO focuses on improving your organic position in search results, SEM allows you to pay for high ranking keyword placement in the same search results. Captivate your audience by tapping into user trends and competitor insights to unlock explosive revenue growth that adapts over time.

Our search marketing experts focus on creating bespoke SEM strategies that deliver quality traffic and leads to your business. We place a strong emphasis on ROI so our clients consistently see their ad clicks turn into revenue. Our strategic approach maximises advertising budgets to produce results that continuously adapt over time, taking into account audience trends and competitor insights.

campaigns that actually drive sales, not just traffic.

Do you know what keywords drive the most sales? How about your campaign budget splits between new vs returning customers? What if we told you that you can create a tailored strategy that identifies all of the above and more with Google Ads? It's possible & we can help.

We create tailored search campaigns that instantly connects your customers with your brand. We'll build the best keyword strategy to deliver quality traffic that converts and adapts over time. Disrupt the competition by capturing market share and user interest.

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SEM package services

Think keywords are all you have control over with search? Think again. There's a range of opportunities with Google Ads including display & re-marketing. Find the best digital search strategy that suits your business needs, or speak to one of our consultants to brainstorm some ideas on where to start.

Search Advertising

Dominate the search landscape and reach your target audience instantaneously. Increase brand awareness and consideration by associating your brand with customers needs in search results.

Display Advertising

Increase your visibility with display ads. Get your ads in front of the right people at the right time and with the right creative messaging. We’ll help identify what audiences work best and how to scale acquisitions between new & existing users.

Re-marketing

On average, only 2% of your website visitors convert. Re-marketing goes after that other 98%. In fact, customers who see retargeted ads are 70% more likely to convert on your website.We’ll setup effective re-marketing campaigns that deliver.

Google Adwords

Google ads gives your business instant visibility at an instant cost. A well optimised Google Ads campaign can work much faster and increase traffic and leads instantly.Increases brand awareness, consideration, and reach by adopting a competitive paid search marketing plan.

Frequently asked questions

Why is Search Engine Marketing important to your business?

Paid searches drive your business relevant brand management for the lowest cost and generates immediate results and more qualified leads Increases Brand awareness and great for local marketing. The greatest benefit of search engine marketing gives your business the greatest flexibility like no other channel (outside of display). Ads can be customised by audience, type, and even location. Ad budgets can be as small or as large as needed to maximise results. Even the search engine that ads are displayed can be customised in different ways to create the perfect marketing cross-publisher campaign.

Should I focus on SEM, SEO or both?

One of the most common questions we hear is “Why should we pay for website traffic when SEO is free?” The answer might surprise you, and it’s primarily focused on growth opportunities that your current SEO plans can’t provide. In an ideal world the best solution would be to optimise both your SEO and SEM advertising as part of a collective strategy that nurtures user relevance and experience. Want to know how we do it?

While SEO is important to organically scale your online consideration and placement in search results, it doesn’t create immediate results. The instantaneous nature of paid search marketing allows you to scale quickly, whilst your SEO will take more time to adapt into the search landscape. We recommend both as a means to quickly understand how your audience engages with your brand to help create a development plan for the future.

According to Google research, 89% of the traffic generated by paid Search Ads is NOT replaced by organic clicks when your ads are paused. This means that even if you have the top-ranking organic result on Google, you could still be missing out on 89% of clicks if you aren’t running Search Ads.

Why not dominate the search space and build user confidence collectively? Speak to one of our marketing experts today and find out how you can harness the power of search and start increasing your traffic and ROI today.

Why CBO's Search Engine Marketing team?

We’re seriously nerdy when it comes to this stuff, because it’s something we’re passionate about and not just a job. With over 16 years experience working with Google, we’ve seen the industry grow and adapt over time, so we know a thing or two when it comes to best practice. In fact, everyone on our team are fully Google Ads certified and understand what makes a good campaign work. It's not just about clicks and CPC's. If you're not scaling your marketing performance then what are you doing?

We are constantly creating optimal ways to increase campaign performance. From algorithm changes, audience insights, beta features and automation capabilities our team are on the ball to get you a bespoke SEM campaign that stands out from the crowd. Still don't believe us? We'll give you a free paid search audit (worth $1,500) to prove you otherwise with full analysis on account structure, bid setup and more. What do you have to lose?

How can you effectively scale your Paid Search Marketing efforts?

The future of paid search marketing is automation. In the recent times, no marketing tool is effective in the long term unless it provides marketing automation.
Marketing automation can help push your business to the next level by effectively engaging with all your prospects in an effective manner and guiding them through your sales funnel. It’s a way to reach the heart of larger audiences. That’s why Complete Business Online offers Marketing Automation which puts your business in front of the right customers for higher conversion rates and increased ROI.

We are a team of team players

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