The ability to target a particular location and only paying for customers once they have clicked on your advertisement is the core benefit over traditional marketing channels. Search Engine Marketing is one of the most powerful and adaptive forms of advertising as it allows you to reach a highly targeted audience, and unlike other forms of advertising, you will see the benefit within minutes of your campaign becoming active. Search Engine Marketing works best when the potential client is met with an attractive and well laid out website so that they can get the information they want in a matter of clicks. Thankfully this is a service that we can also offer.
Not to be confused with SEO (Search Engine Optimisation), which is entirely different, SEM (Search Engine Marketing) is a process of gaining website traffic by placing your company’s advertising on a search engine such as Google (via Google Adwords) and Bing (via Bing Ads).
These ads ‘inspire’ users to visit your site via your campaign set-up and keyword bid. In other words, ads are customised to what customers are searching for, the particular device they are using, their location and even the time of day.
Similar to an auction, you only pay for the clicks to your website. (Incidentally, Bing Ads also serves a significant portion of ads on Yahoo.)
Although there are varying methods to gain website traffic* The two foundation methods of gaining traffic is to show up where people are searching for services, answers or products – with the most popular choice being Google. There are however two different methods of attracting this traffic: Organic and Paid listings.
Involves attracting customers to your website through great content and informative, or educational material like blog posts.
Involves advertising online through search engines. The advantage here is instead of having random traffic flowing to your website, you are showing advertisements when prospects are looking for your product or service, and this includes being able to:
SEM is a great asset in your overall online marketing strategy; however because it’s a fairly intricate process it tends to confuse and overwhelm many business owners who attempt to do it themselves. Does this sound like you?
Or maybe you have run a campaign before but didn’t get the results you were after. SEM can be challenging without prior experience and knowledge, and using it to reach targeted customers at the exact moment that they seek information about your products or services is something we excel at. When spending your marketing budget on digital advertising, it makes sense to ensure that your campaigns are well researched and constantly monitored for bid adjustments.
Results are affected by numerous factors such as keywords, your ad text (also known as ad copy), ad extensions, time of day, geography and more, you can lose customers to competitor sites if you don’t know how to properly utilise and unleash the potential in this marketing channel.
Having a high click through rate doesn’t directly translate to higher conversion rates - the experience of the user continues as they land on your website and decide to purchase or contact you for services. Because we are a full service digital agency, we can look after the complete customer journey, from attraction to advocate.
CBO will eliminate any hassles in SEM - we're Google certified partners; meaning we're thoroughly trained in using Google Adwords and Google Analytics to deliver results for you.
We will work with you to define a highly targeted campaign that covers the particular areas of your business you want to expand. We then take care of bid management, ad optimisation and let you focus on your business whilst we deliver qualified prospects through an effective PPC (Pay per Click) campaign implementation and execution.
As the digital marketing landscape allows for comprehensive tracking of customer interactions, we can utilise this information to make informed decisions on the campaign management. Our thorough analytics implementation, included with all SEM packages, are also used in our transparent reporting dashboards.