Are you visible online? Every business is unique, and so is our SEO approach. Get your website analysed by our SEO team who will come up with kick-ass keyword approach, link building strategy, on/off page technical tactics all rolled into a local focus.
In the world of internet marketing you’ve likely heard many acronyms thrown around; one of the most common ones you’ve probably come across is SEO - Search Engine Optimisation. This is a method used by companies to increase their rank on search engines, in the hope of being placed on page one (or as close to it as possible) of the search engine listings.
Studies show that over 80% of online users click on what they find on the first page. This means if your company is listed on pages further away from page one, you will be competing with other sites for that small 20%.
CBO helps you tap into that 80% market slice.
With the internet being so extensive, getting ranked on the first page can be achieved by any business whether it’s a Fortune 500 company, SME, a low-quality competitor – or your own. However, you do need to obey two rules: focus on the user by having great content and implement SEO technical best practice
If your potential customers use search engines to find goods or services that you offer (and frankly who doesn’t), and the keywords used (as well as ones similar to them) aren’t optimised within your site, then you could be losing that traffic to your competition.
If you don’t rank highly (or rank at all) on leading search engines like Google or Bing, then you’re losing one of the best sales opportunities of the modern era.
Your website is an investment, so naturally you will want to see ROI from it. Some of the basic tactics that help you target customers is by doing the basics right, and then moving on to the more advanced. We suggest starting with:
The internet is a city and the links are streets connecting to other places, such as website addresses. The more ‘streets’ you have connected to your website, the higher your chances of people finding you and achieving a high online rank. You gain this through getting relevant and quality links targeting your ideal customers – without harping on, the key here is quality over quantity. Blogs: If your website is regularly updated with new blog posts consisting of fresh content relevant to the audience you’re targeting, search engines reward you by featuring your business listing higher in the keyword search.
If your website is regularly updated with new blog posts consisting of fresh content relevant to the audience you’re targeting, search engines reward you by featuring your business listing higher in the keyword search.
Up until recently, SEO had a bad reputation due to many SEO agencies using risky ‘black hat’ techniques that artificially influence websites to rank high.
However, these tactics will only work for a short time and then, with the numerous Google Algorithm updates, the offending sites will be blacklisted and severely punished.
“Focus on the user and all else will follow” - Google company philosophy.
CBO is a company that uses ‘white hat’ techniques, which is a win-win for all parties involved: your users, your business, and search engines. We focus on best practice technical implementation along with great content and user experience. This strategy delivers great results for both the short and long-term timeframe, while ensuring that any Google Algorithm updates – focused on better search results – will help our campaign.
What search engines do now, with their strict content review, is punish websites that use dubious methods, and reward those who use ‘white hat’ methods by ranking them higher.
Such techniques include: having thematic content to your niche that reads naturally for users, regular blog posts on your blog with relevant titles within them, and having high quality links connected to your site.
SEO is one digital aspect that helps your business increase its online presence. With CBO at the reins, you can increase its effectiveness with a more holistic approach using our other services:
Web design: whether you want to start from scratch or need a redesign, we will build it in a way that increases customer conversion rates by using relevant keywords and LSI (Latent Semantic Indexing, which helps your site be found through similar words) in your website architecture.
Social media marketing: when utilised correctly, Facebook, Twitter, and Google+ complement SEO Campaigns, and increase ways in which customers can find your business.
Target potential customers that are searching for products or services.learn more