Creating a Customer Journey Map for Multi-Location Businesses

Historically, a company’s marketing efforts have been focused around a single product or service. A significant investment is made to achieve one sale at one point in time.

Summary

A significant investment is made to achieve one sale at one point in time.

This, however, is changing. The single purchase still matters, but it is instead becoming just a part of the entire customer journey.

Looking at this journey as a whole, business can offer more value and build better relationships with their customers. Therefore, instead of the checkout process or the customer support service simply being a neutral experience, at best, businesses are striving to make these processes, systems and touch points enjoyable and valuable to the consumer.

This is why we now see businesses making significant increases in their investment to map and automate the customer journey.

This covers the following:
  • What Is A Customer Journey – The customer journey is every single touch point that a customer has with a brand, from beginning to end.
  • The Benefits of Customer Journey Maps to Multi-Location Businesses – Businesses that are in multiple locations often face a different set of digital marketing challenges than either eCommerce-only businesses or single location brands.
  • Our Customer Journey Tools – Mapping the customer journey in the current, digital world is much more complicated.Using a manual approach will create a number of hurdles.
  • How Do Our Clients Start a Journey – We work with our clients to design the most effective and customised customer journey maps. In order to do this, we personally design more complex journeys with the help of client data and input.
  • Mapping Out the Customer Journey – In an effort to consolidate our tools, we choose to use Autopilot to map out all of our customer journeys.
Creating a Customer Journey Map for Multi-Location Businesses
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