In this white paper, we discuss the different facets of digital marketing and how marketing managers can use them to meet Brand, Local and Franchisee objectives in 2019.
With the right marketing toolkit, franchisors and their marketing managers can impactfully engage with every potential customer and potential franchisee, no matter where they are in the marketing funnel.
While many of the tools will be used in various stages and at various levels of marketing, the end goal is unique. When this is taken into consideration, campaigns are customised for specific purposes, and the tools are harnessed effectively, a digital marketing strategy can transform a franchise system and all of the franchisees that exist under it.
Revenues can multiply, investors can flood in, and the franchise system will truly start operating at full capacity.