Digital Marketing for a Franchise System in 2019

With the right marketing toolkit, franchisors and their marketing managers can impactfully engage with every potential customer and potential franchisee, no matter where they are in the marketing funnel.

While many of the tools will be used in various stages and at various levels of marketing, the end goal is unique. When this is taken into consideration, campaigns are customised for specific purposes, and the tools are harnessed effectively, a digital marketing strategy can transform a franchise system and all of the franchisees that exist under it.

Revenues can multiply, investors can flood in, and the franchise system will truly start operating at full capacity.

This covers the following:

• The Marketing Funnel – While a marketing funnel can be complex and multi-staged, we will discuss it from a much simpler perspective.
• Brand Marketing – The goal is singular. Highlight the brand and its products in a way that will build an audience.
• Local Marketing – The awareness stage of local marketing is all about pointing potential customers to their local franchises.
• Franchisee Marketing – As with local marketing, many of the same marketing goals and methods are shared between brand and franchisee marketing. However, with awareness, while the goal is to increase knowledge about the franchise, the target audience is different—investors rather than customers.