For most businesses, marketing is directly connected to sales. Sales can only function if it gets the brand awareness, leads, and goodwill from marketing.
Business already understand the connection between marketing and sales. It is less common for a business to make the link between marketing and business operations. Yet, it can be immensely powerful in helping you run your business.
Marketing feeds into sales, but marketing can also feed into operations - leading to a more complete cycle.
This white paper discusses how marketing, especially marketing automation, plays a part in ensuring the smooth running of a business.