In this white paper, we discuss both areas of focus and make recommendations for how franchisors can leverage digital tools to protect brand reputation.
The free flow and amplification of information online poses challenges for brand managers of franchise businesses, for whom the strength of a brand is the make or break determinant of success.
Protecting a brand from unexpected and damaging crises requires vigilance and attention to managing the worst impulses of franchisees and customers alike.
Although it is never possible to anticipate when the next "nightmare" story might appear and grow, franchisors can protect themselves by investing in brand compliance (particularly franchisee marketing compliance) and local review management
delivering tailored made performance driven digital marketing strategies.
use real data intelligence to deliver a seamless customer experience that integrates with multiple marketing channels.
deliver paid ads to your audience by bidding on keywords in search results to drive quality traffic. never miss an opportunity again.
partner with leading SEO experts to build credibility with search engines & scale your organic traffic consistently.
engage with your audience and build brand consideration through Facebook, Instagram, LinkedIn & Twitter.
destroy competitors & deliver explosive sales with an omni-channel strategy that adapts over time.
give the people what they want. target your ideal customers online to drive sales & revenue with an e-commerce strategy.
You want to rise above the surface of a saturated market place with drop-dead gorgeous form and function.
You’ve got lofty goals and are ready to change the world. We’re listening.
So long, ten-dollar themes. Nice knowing you, buggy plugins. When your website provides a slick, unique experience, you can expect your customers’ perceptions of your product and services to elevate accordingly.